About Prianto


Prianto GmbH was founded in 2009 in Germany by William Geens and Oliver Roth as a starting point. Prianto is positioned in the distribution market as a pure play software distributor. Over the last years Prianto has grown into a group of companies covering the IT markets in Europe and the USA. Today Prianto is a leading software distributor with a focussed vendor portfolio.

It is our mission to be a trusted partner for resellers, system integrators and Managed Service Providers and to market innovative software solutions that make digital infrastructures and corporate workplaces more efficient.

Since 2011, Prianto has also been present in the UK, Austria and Switzerland, followed by the BeNeLux countries in 2012, Poland in 2014, and the USA and France in 2016. Branches were opened in 2017 in the Czech Republic, Hungary, Slovakia and the Adriatics. Since 2019 Prianto is also in Canada.

We rely on absolute channel loyalty and sell only to IT resellers (VARs, system houses, integrators, Managed Service Providers, etc.). Our goal is to establish long-term, trustworthy and successful business relationships with reseller partners and international vendors. For this, we offer a high-margin and innovative software solutions, guaranteeing fast and well-founded software licensing services, as well as dedicated "Go-To-Market" strategies.

Why Prianto?

Fast, flexible and reliable

We live by the "Yes we can" spirit and work flexibly, unbureaucratically and at high speed.

International sales network

Prianto has 15 international locations for uncomplicated and competent software distribution with innovative enterprise software solutions.

Experienced team of professionals

Our highly qualified and helpful staff are versed in the channel. We always go that step further for our customers!

Technology-comprehensive enterprise software solutions

We know the trends of the future in the areas of virtualization, storage, and security.

Business forward

We find profitable business opportunities for our partners: perfectly tailored to the respective objectives and business models.

 Attractive margins for IT resellers

Prianto Group

It is our mission to enable a platform and a greater reach for advanced technologies worldwide. Right from the start, close partnerships were established in the largest global IT markets and local sales locations with specific know-how were founded. Find out more about our global branches:

Contact Details Prianto Group

Managing Team

William Geens

After studying business administration at the LMU in Munich, William Geens initially worked for four years as a management consultant at a worldwide leading consultancy in Germany and the USA. Afterwards, he switched to Raab Karcher AG, a subsidiary of VEBA AG, as Head of Corporate Development. He was responsible for projects in Germany, the USA, Japan and Eastern Europe. At his next destination, Raab Karcher Elektronik GmbH, William Geens has rebuilt a value distribution business with 50 employees and more than 60 million euros in sales in five branches within two years. He then moved to Actebis, a leading broadline distributor, initially as Head of Product Management. Later he was entrusted the management for the whole of Germany. William Geens subsequently expanded his experience in the IT distribution market; As CEO of TAROX AG, as Head of Product Marketing and Marketing at Tech Data and as Managing Director of DNS Deutschland (Arrow). In 2009, William Geens, together with Oliver Roth, founded Prianto GmbH.

Oliver Roth

He graduated in Business Administration at the Julius Maximilian University in Würzburg. Upon successful completion, Oliver Roth began working for the company BTB in Leinfelden - Echterdingen. The focus of his work at this software and consulting house was on marketing and (project) sales for enterprise software solutions. After moving to Distributor Avnet Technology Solutions, he was responsible for IBM Software as a key account manager. Further stages of his career were the distributors Bell Micro and DNS (today Arrow ECS). There, Oliver Roth managed teams in the areas of sales and product marketing for software solutions. At the beginning of 2009 Oliver Roth decided to join the company management of Prianto GmbH as a shareholder.

Yuri Pasea

Yuri Pasea is CEO and Founder of Prianto Limited. Yuri founded KNS in 1984, and with the KNS team successfully launched Citrix in the UK market. KNS went on to become Centia, a VMware distributor and Citrix’s largest European distributor for many years. Centia was subsequently acquired by DNS Arrow in 2007.
A well known figure in the IT distribution industry, Yuri brings a wealth of experience in identifying IT trends and delivering value to resellers, service providers and system integrators with leading edge technology solution.

Tom L. Zorn

Tom serves as our CTO and Executive Chairman and he previously co-founded Alternative Technology in 1986 and was the visionary behind the company's corporate, technology and vendor strategies. In addition to being an industry spokesperson and commentator on issues and trends in security, infrastructure and virtualization sectors, Tom was responsible for identifying and engaging new vendors to complement the company's product and service offerings. During his tenure, Tom created and led every department and directed the growth of all company initiatives. This included conducting seminars across the U.S. and Canada to educate resellers on key accounts on Server Based and Virtual computing along with infrastructure and security products. Intuitive sense, and early recognition, of future trends and disruptive technologies.

Fred J. Green

Fred serves as our CEO and President and leads the strategic visioneering and the organization's execution.  Fred formerly served in sales and management leadership roles at Arrow Electronics, Inc. and is a venture capitalist, advisor and also serves on several non-profit boards.

Rashied Akrum

Rashied is Managing Director-CEO and Co-Founder of Prianto BV. With more than 25 years experience in leadership roles he has been successful in building European channels for new emerging technologies. He has an extensive entrepreneurial experience and for the last 15 years he has been building the EMEA channel for and with multiple IT software infrastructure vendors.

Carina Rozendaal

Carina Rozendaal is Managing Director-COO and Co-Founder of Prianto BV.  Carina Rozendaal has 20 years broad experience of sales, marketing and business development in the computer technology industry with a focus in the last 10 years on building EMEA channels for the software Infrastructure and virtualization market.

Stéphane Castagne

Stéphane joined Prianto in May 2018 as Sales Director for the French subsidiary. After starting his career in sales functions, he has developed an expertise in IT distribution for over 20 years. Whether it is software, hardware or cloud solutions, he has gained a commercial expertise in infrastructure, security and network markets. Before joining Prianto, Stéphane worked for American manufacturers such as Adaptec (Field Sales Manager), Snap Appliance (Sales Manager), Barracuda Networks (Country Sales Manager) as well as for French distributors. Stéphane is a graduate of the Paris Chamber of Commerce and Industry.

Olivér Urzica                 

Olivér Urzica is responsible for the business development in the CEE and Adriatic’s region. He graduated on Leadership and Management MSC at Corvinus University. Before joining Prianto, Olivér worked as Sales Manager at one of the major energy trader companies, covering the CEE and Balkan region. His main tasks for Prianto are setting up Prianto activities and building up reseller channels from the very beginning. Thereby he is establishing an efficient team and increasing brand awareness for Prianto and its vendor partners.

Jaroslav Schiller

Jaroslav studied computer science at the Czech Technical University in Prague. After graduating from CTU he started his career as a system programmer at IBM mainframes in one of the largest construction companies in the former Czechoslovakia. Later on he became Head of System and personal computer programmer.
After the Velvet Revolution in CZ, he joined IBM CZ and moved quickly from a technical professional to a sales representative to various managerial positions including the international role. IBM's career has greatly enriched him. After a brief career of J.D. Edwards Business Unit Manager, he became Managing Director of the German company Gedas - a subsidiary of Volkswagen. Another challenge was his job at Siemens Business Solutions, where he worked as a Business Unit Manager with a team of 120 consultants and sales representatives. After a short career as a self-employed person he established an Oracle SW distribution channel at DNS a.s.
His profound knowledge of the Oracle SW distribution was later utilized by Avnet s.r.o. 

In 2017 he joined Prianto as Sales Manager for the Czech Republic and Slovakia.

Rafał Goszyk

Rafał started his professional IT career in 2005. His had his first business experience in webhosting and domains at Nazwa.pl. Analysing customer needs and leading project base sales were his main tasks at AbaCo, a producer and reseller he joined afterwards. His next challenge started in 2007 when Rafał startet working at Arrow ECS (DNS Polska), where he was responsible for Citrix, Wyse, Igel and ThinPrint with key focus on channel development and cooperation with resellers. During that time, he accomplished courses and trainings for sales and marketing. In March 2014 he started building Prianto in Poland. 

History and Mission

Founded by colleagues and friends William and Oliver, Prianto was set up to cover the distribution of often overlooked but highly innovative niche enterprise software solutions. Read about our very own founding myth here:

  • Prianto was coined using the first names of the children of founder William Geens, Priska and Anton
  • Co-founder Oliver Roth committed to his share of Prianto by signing a beer mat at William´s favourite pub
  • William used to tune and successfully sell beautiful oldtimers under the Prianto brand
  • The first important client was provided by a „non-profit business angel“
  • Two of Oliver´s best friends from high school are now an important part of Prianto´s sales force

From Prianto Germany to Prianto Group

Prianto Group founders share an intertwined common history and get along very well. Together we strive to grow awareness for forward-thinking, cutting-edge solutions and technologies globally. Read about how it all evolved from Prianto GmbH Germany:

  • Before founding Prianto UK, CEO Yuri Pasea announced that he was taking a year-long sabbatical. He was called exactly 365 days later to ask when he could start the company!
  • It was Yuri who then passed the ball to Rafal Goszyk, local sales manager of Poland.  The two of them had worked together previously.
  • The founders of Prianto Benelux, Rashied and Carina where going to start their VAD company without Prianto, but after a call from - again Yuri - and a meeting with William and Oliver (which ended with dancing on tables), they decided to join the Prianto clan.
  • Founders of Prianto USA, Fred Green and Tom Zorn were well retired and content. However, founding fever grabbed them again when they heard of Prianto´s plan to expand to the USA and they never looked back!

Prianto Group´s history